While Bella Vita is at least a twenty year-old institution in Rockridge, it’s new for us. Maybe, chalk it up to one of those shop local mysteries that we’ve not solved yet: Why does one pass by a shop on, perhaps, dozens of occasions and never enter?
So, to those of you who are longtime fans of Bella Vita, you must feel really sorry for people like us. Because you already know owner, Jennifer Viale. She’s a proud and seasoned Rockridge proprietor to say the least. Clearly, she has a depth of expertise of her Oakland community and clientele that national chains do not. It’s evident in all that she carries in her shop. And, it’s grounded in lovingly and expertly curated mom and kids essentials.
Indeed Bella Vita is a purveyor of fine things, locally made things, Oakland things, funny things, kid things, women things, and vintage things too. It’s the kind of go-to place to buy clothes and toys for babies, toddlers, and kids. But, it’s also a satisfying shopping experience for women too. It’s Rockridge eclectic. And, it’s an essential part of the Rockridge community.
More About Bella Vita
Address: 5511 College Avenue Oakland, CA 94611